Interesting Story of Windows 95 and the "Start Me Up" Ads

A bit of history revealed, really. Did you ever wonder about how the Rolling Stones got involved with Microsoft? Or maybe you aren't even old enough to remember. It goes like this...

Microsoft wanted desperately to stand out when Windows 95 launched. After all, this was a radically different operating system for them and people were loving it. Marketing team comes up with the idea of using the Rolling Stones - and they chose "Start Me Up" as the theme song. How did it all go down? Michael Gartenberg wrote about it in a story called The Story behind "Start Me Up" and Windows 95. One great quote:

Keith did want to license. Apparently his burn rate was higher than Mick's , and wanted the money. Keith pushed Mick hard and finally prevailed on Mick, who wanted to help Keith out.